Areas of Expertise
- Creative writing with an emphasis on restaurant, recipe and food festival reviews
- Dynamic blog and feature article writing to enhance search engine relevance and increase traffic flow
- Coordinate successful Direct Response marketing strategies both on and offline
- Highly structured organizational abilities to complete projects on time and under budget
- Thrive in a collaborative environment to pitch and catch new ideas and angles
- Increasing company profits via new revenue streams and innovative customer-acquisition strategies
Restaurant Critic – Examiner Online – 2010-2015
Wrote restaurant reviews and covered food events in a fun and festive way, while exposing the best (and sometimes worst) eateries in Los Angeles. Portfolio pieces can be seen at https://scottschalin.com/food-reviews.
Founder – SnL Creative Consulting – 2017-Present
Manage the creative and marketing aspects of retailers looking for new and improved strategies to promote their products and better build their brand both on and offline via social media, email, telemarketing, website copy and design, media guides and all direct response advertising. Another specialty includes blog article writing that uncovers unique angles to educate, engage and entertain the reader. At the same time, all articles include targeted keywords to enhance Search Engine rankings along with specific anchor links and imbedded social strategies to further increase traffic and conversions.
President – Herbal Groups Inc. – 2002-2017
I was hired to grow a start-up health products company by creating multiple advertising channels – online, print, television, radio and telemarketing. As a result of my efforts, the company’s annual profits more than tripled.
Co-Owner & President – Unique Marketing Partners – 2012-2017
I was an original founder and director of a 150-seat call center called Integrated Sales Solutions which performed both inbound and outbound direct response telemarketing for a variety of products.
Executive Website Editor – Green Bay Packers Hall of Fame – 2011-2012
I was the original creative director and lead writer for the Green Bay Packers Hall of Fame website that connected the team’s long and colorful history to its passionate fan base.
President – Interactive Gallery Inc. – 1996-2002
Oversaw the creative direction and development of several entertainment-oriented websites. I also managed day-to-day operations and grew the business into a publicly traded commodity.
Freelance Writer – Ongoing
In addition to blog articles, I have written thousands of feature articles on subjects as diverse as music, food, travel and socially informative exposes. Some of the periodicals that have published my work include Billboard, Daily Variety, Music Connection, BAM, RIP, Rock Beat, Hustler, Chic, Examiner.com, VaVoom.com and many more.
Cal State University Northridge, Northridge, CA – Bachelor’s Degree, Journalism